I bought my wife flowers once, and she was overwhelmed… not in a good way.
Here I was, thinking I was about to score some major points by doing something thoughtful for her, something every guy is taught to do for the women in his life.
There’s a business lesson here. How often do we deliver our story based on our own perspective, not our clients’? Even the best intentions can fall short if we’re not telling the story in a way that resonates with what our customers or team members truly value.
Instead of joy and delight, my gift of flowers was met with frustration and angst. Why? There was nothing wrong with the flowers. The issue was I was delivering something to her based on my perspective and on how I would expect to receive it.
When I gave her the flowers all wrapped up from the store, she had just gotten home with a lot of work left on a project, a house that needed cleaning, a kid that needed help, etc.
Cutting the flowers, finding the vase, and setting them up was another thing added to her plate.
Had I cut the flowers and had them in a place where she could simply enjoy them without having to do something, it could’ve been a great surprise.
That’s where real impact happens: when the story is crafted to align with what matters most to your best customers and team members.
At Story on Purpose, our Instant Clarity process is a proven approach to understanding how your best customers see your story and value. We’ll help you shape that story so it resonates powerfully in conversations, sales, and marketing. Ready to see the impact of telling your story through their eyes? We can help.
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