Best Storytelling Framework: From Mystery to Epiphany to Your Brand Story

I'll never forget how clueless I felt sitting in that Seattle bar with three business people who were generously brainstorming ideas for...

Outside the Box Strategic Storytelling

This may seem like a simple video, but this is an example of outside the box strategic storytelling. One of the benefits of being a...

Beware of Bogey Impact, Empty Impressions

A TV news coworker of mine was once celebrated for adding tens of thousands of facebook followers. Our social media consultants touted...

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