CONTACT
M & A
SELL-SIDE VIDEOS
INCREASE AND ACCELERATE INTEREST FROM THE IDEAL BUYER WITH VIDEO
VIRTUAL COMPANY TOUR
M&A advisors use Story On Purpose on sell-side deals to increase and accelerate interest from the ideal buyer.
Sell-side videos offer a high-quality virtual tour that cuts down on needed site visits, saving travel expenses and time.
In order to win the mandate
Selling a business has similarities. M&A advisors have proven processes with their CIMs, and Story On Purpose offers a visual tool that moves the needle.
We work with the M&A advisor and selling business to identify, capture, and create a 2-3 minute video that tells the right story to the ideal buyer.
VALUABLE MARKETING TOOL
As part of our process, Story on Purpose creates a marketing video for the selling business. This serves two valuable functions. It helps explain why a video team is at the business for the production during a sensitive period when the decision or exploration of a sale has not been communicated beyond key executives. It also provides the selling business a valuable marketing tool that can be utilized regardless of the outcome of the selling process.
SELL-SIDE TEASER VIDEOS
M&A Advisors use teaser videos to make their deal stand out and visually demonstrate the attractive elements of a deal. Our storytelling experts work with your advisors to identify what goes into the 60-90 second video. We maintain the confidentiality of the selling business through the process. The teaser video is part of the overall sell-side process from Story on Purpose.
INCREASE BUYER INTEREST
ACCELERATE SALES
REACH THE RIGHT BUYERS
REDUCE COSTS & SAVE TIME
HIGHER OFFERS & FASTER CLOSINGS
VIRTUAL COMPANY TOUR
M&A advisors use Story On Purpose on sell-side deals to increase and accelerate interest from the ideal buyer.
Sell-side videos offer a high-quality virtual tour that cuts down on needed site visits, saving travel expenses and time.
If you’re looking to buy a house, you rely on a virtual tour to identify homes with potential and avoid wasting time visiting the wrong houses.
Selling a business has similarities. Investment Banks have proven processes with their CIMs, and Story On Purpose offers a visual tool that moves the needle.
We work with the investment bank and selling business to identify, capture, and create a 2-3 minute video that tells the right story to the ideal buyer.
VALUABLE MARKETING TOOL
As part of our process, Story on Purpose creates a marketing video for the selling business. This serves two valuable functions. It helps explain why a video team is at the business for the production during a sensitive period when the decision or exploration of a sale has not been communicated beyond key executives. It also provides the selling business a valuable marketing tool that can be utilized regardless of the outcome of the selling process.
SELL-SIDE TEASER VIDEOS
M&A Advisors use teaser videos to make their deal stand out and visually demonstrate the attractive elements of a deal. Our storytelling experts work with your advisors to identify what goes into the 60-90 second video. We maintain the confidentiality of the selling business through the process. The teaser video is part of the overall sell-side process from Story on Purpose.
INCREASE BUYER INTEREST
ACCELERATE SALES
REACH THE RIGHT BUYERS
REDUCE COSTS & SAVE TIME
MESSAGING STRATEGY
HIGHER VALUATIONS & FASTER CLOSINGS
M & A VIDEO
SERVICES
Video Production
Our award-winning video team's capabilities and expertise span all critical filmmaking roles necessary to produce high-quality, premium video productions. From directors, scriptwriters, audio and lighting techs to styling, logistics and location support, we make it easy for your team to quickly and efficiently deliver a video that supports their sales goals.
Editing
Our team of editors, sound mixers and motion-graphics artists bring it all together to ensure your sell-side video catches the attention of the right buyers and effectively communicates the businesses' value in a highly-compelling, informative, quick and easy-to-understand video that drives interest.
Strategy & Storyboard
Before we build a storyboard for your sell-side video, we work with your team to identify the businesses key value propositions, identify the audience of top sales prospects and understand what they are looking for in an acquisition. We use this information to craft clear, concise and compelling messaging that aligns and connects with top prospects to accelerate interest and sales.
M&A VIDEO SUCCESS STORY
With the help of the Story on Purpose teaser video, One Accord increased the prospective buyer engagement rate from their typical 2% open rate to 10% signing the NDA for "Project Redbird." And of those 10% that signed the NDA, 25% put in a preliminary offer. The strategic buyer that the owner always expected to buy his company put in a preliminary offer, but it was 50% less than a handful of other offers. The marketing efforts led to higher offers that forced that strategic buyer to increase their offer.
In this project, we created the teaser video, a 3-minute marketing video that the company is already using effectively, and a 4-minute CIM video that goes in depth on selling points.
Multiple potential buyers have shared with us how valuable the CIM video was to see the management team and see the facility before planning a site visit.
The project included two days of video production on-site. We were able to get the marketing video in the selling company's hands to start using before the CIM was even finalized.
M & A VIDEO SUCCESS STORY
Sell-Side Teaser Video: Project Redbird
M & A VIDEO SUCCESS STORY
Full Sell-Side Video: Nova Marketing
“The video created by Story on Purpose helped a number of prospective buyers see the opportunity. This was an asset that was more than a sales tool for Nolan—we used it as a tool for our sales team. If the deal never happened we still had this marketing tool. ”
GARY STIFLER
FORMER OWNER
NOVA MARKETING