SHAPIRO METALS

Shapiro Metals COO Bob Alvarez came to us for help telling the story of their new business model to existing customers, new customers and their internal teams.

OVERVIEW

Shapiro Metals prides itself on being a 119 year old startup. President and COO Bob Alvarez has been successfully leading the team into a new category of sustainability and circular solutions backed by blockchain data.

Building a new business category with a 119 year old company comes with challenges internally and externally. Alvarez has entrusted Story on Purpose to function as Fractional Chief Storyteller to help overcome those challenges.

OUR WORK

The Instant Clarity workshops with executive leadership, sales, and marketing teams aligned everyone around the growing story. This has helped empower Shapiro leadership to build new sustainability and circular businesses as it optimizes its well-established scrap metal foundation.

The Story on Purpose strategy process includes the production of story assets for account managers, sales people, and plant managers with minimal time investment. These written stories drive toward the company’s vision and are used by The Nine, Shapiro’s third party digital marketing partner, both internally and externally at Shapiro.

Here’s how it works: The Shapiro team member fills out a form that takes 5 minutes and then schedules a 30-minute call with Story On Purpose. The result is a 1-page story that attracts ideal clients and further engages Shapiro team members.

Story On Purpose is also creating high-end video content that positions Shapiro as a cutting edge thought leader in sustainability and circular solutions. The content strategy framework helps minimize the time investment needed from Shapiro team members in the content creation.

THE RESULTS

“The content from Story On Purpose empowers my digital marketing team to work more efficiently with higher post engagement and conversion rates on Shapiro content," said Andrya Allen, COO of The Nine.

As Shapiro builds out its new sustainability and circular business lines, Story On Purpose is creating high-end video stories for marketing and sales enablement.

“We’ve been implementing our sustainability and circular solutions with great results for our customers and the planet,” said Bob Alvarez, Shapiro Metals President and COO. “We needed a chief storyteller to help further align our team around the new story. And we need to tell that story in a clear, concise, and compelling way. Story on Purpose has been an ideal strategic partner and their work is integral to our growing success.”