“The Story on Purpose organization is an important and highly valued partner to Shapiro. Our company like many others has struggled to convey our unique value; that thing our clients can only get from us. Even though we had the concept of what it was we still fumbled expressing it, we needed to improve the format so that it resonated better, it needed to be simple, elegant, and most importantly felt. We needed this because of its significance, because of the impact we are trying to make and because of the commitment our team shows every day to its purpose. Obviously, this deficit had both internal and client facing strategic implications.

Story on Purpose not only helped us codify our unique value through their instant clarity process, from which our organization gained the clarity and alignment it needed around this very important unique value. They also helped us express it by helping us tell our stories. These stories presented in a video format enabled us to convey our unique value to our clients, our team, and our community allowing them to both see and experience it in action.  This has had a profound impact on our culture, our team, and our demand creation.”